Small by design. Built to deliver big.
BRB Associates is a value-added technology reseller. We resell the software and hardware our customers need, consult on what to do with it, and implement it — then stay accountable for the outcome. We stayed intentionally small so that every customer gets a senior team, and we built an ecosystem of specialist partners so that staying small never limits what we can deliver.
Why we built BRB this way
Every customer gets the same treatment, whatever their size.
There is no account tier at BRB. Whether you are placing your first order or your hundredth, you get a dedicated account team — named people who know your environment, your procurement process and your history with us.
That means the same white glove touch for everyone. No support queue, no rotating rep, no waiting to become important enough to get someone's attention. When you call, you reach the team that already knows your account.
But small firms usually mean narrow capability.
That is the trade customers are normally asked to accept: high touch or broad reach, pick one. We refused it. Instead of hiring for every discipline, we assembled an ecosystem of specialist providers across software, hardware and implementation services.
When a project needs something we do not run in-house, we bring in the specialist, hold the relationship, and remain the one name on your contract. The ecosystem grows every year. Your point of contact does not change.
How we operate
The business problem comes first
We do not lead with a product catalog. We work out what is actually holding the operation back, shape the process and system design around it, and only then talk about what to buy.
Support built for you, not a tier
We design your support model around your environment and your team: a clear escalation path, and people who already know your setup. You are not slotted into a service tier and handed a ticket number.
Procurement is a discipline we take seriously
Licensing, contract terms and vendor programs are complicated by design. We know how they work and how they are priced, so you get better terms without doing the legwork yourself.
We would rather tell you no
If a line is not a fit, or a project does not need what you were about to buy, we say so. A short honest conversation is worth more to us than a sale that does not hold up.
Leadership
Ruchna Bhagat
Ruchna Bhagat is an accomplished engineer and business leader who founded BRB in 2013. Her original vision was to cut through the noise of complex IT infrastructure and give companies the diverse engineering expertise they need to rapidly adopt and deploy new technologies. Today, in the age of process automation and artificial intelligence, BRB carries that same mission forward — evolved to meet a much broader mandate.
Ruchna graduated with honors from Texas A&M University with a BS in Computer Engineering and a minor in Mathematics, demonstrating early leadership and technical vision. She went on to drive significant innovation for Fortune 500 clients such as Texas Instruments and American Express while at Accenture, ultimately helping grow the firm's related EMC business to #3 in the world. These innovative solutions earned rapid visibility and customer traction through consistent, measurable results.
Kelly King
Kelly King graduated from the University of Hartford with a degree in Education and a concentration in Social Studies. She began her career at a lobbying firm in Connecticut, representing small and local businesses, before joining TekSystems to manage their global services center in Dallas, supporting large accounts such as State Farm and Microsoft.
In 2021, Kelly joined Ruchna and Sami at BRB, becoming a partner in the company to help build a reseller business rooted in true partnership with clients and focused on growing BRB's services ecosystem.
Outside of BRB, Kelly is a certified Pilates instructor who manages and teaches at a local Pilates studio.
Sami Abunasser
Sami Abunasser is an accomplished solution architect and platform engineer. He holds a Master's degree in Computer Science from the University of Bridgeport and began his career in IT with a focus on networking. He went on to work for large organizations including Stanley Black & Decker, where he was a member of the acquisitions and integrations team, and Southwest Airlines, where he led expansion efforts and the build-out of new airport locations.
Sami later transitioned into consulting before joining BRB with a mission of building a better VAR — one equipped for the ever-changing technology landscape.
In his spare time, Sami enjoys woodworking and building furniture.
Let's talk about what's slowing you down
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